Many business owners need to consider COVIDSafe measures nowadays. How can printing help your business be more COVIDSafe?
There are several ways printing can help a business deal with being more COVIDSafe. You can increase the visual messages in-store. Or you can use more COVIDSafe print technologies or approaches.
1. Printing COVIDSafe social distancing messages for staff and customer guidance
Do you need to follow public health directions to be COVIDSafe? Does that include action and messages for staff and customers? New processes in place? Do you have new store hours? Messages you must display? Venue limits? Customer registration requirements? Notifications about hand sanitiser or wearing face masks? Promoting a new service such as home delivery?
The right printing and design helps make your message clear. It also helps show your approach is professional. This gives everyone more confidence to do business with you.
Some of our print range that is great for using for your COVIDSafe printing:
- Floor graphics with social distancing reminders. As about non-slip rating and suitability for use on your type of flooring,
- Posters with COVIDSafe messages. We can print any quantity or size. From A4 or A3 right up to larger hanging signage. Printed on a range of substrates (suitable for indoor or outdoor usage),
- Free-standing pull-up banners,
- Signage to promote new services. For example, home delivery or click and collect style services,
- Wall-mounted signs for banded backgrounds in online classes or meetings,
- Counter signs with COVIDSafe reminders, and
- Fridge magnets for easy and convenient home delivery or phone orders.
While we don’t print them directly, we can also help with custom-printed face masks, if you’re looking for corporate branding. There are several options for this, from single quantities through to dozens.
Need help with graphics?
There are many official, free Australian Government resources online to promote a COVIDSafe environment. We can turn these into any sized poster or wall graphic. These can be customised (within the COVIDSafe brand guidelines) to fit more with your own brand.
We’ve also seen online resources from state and territory governments too:
- Australian Government COVIDSafe resources
- The Australian Government’s collection of campaign resources
- Safe Work Australia (Australian Government) resources
- ACT signs and factsheets
- New South Wales COVID Safe Toolkit
- Northern Territory coronavirus resources
- Queensland business health and safety resources
- South Australia: Create a COVID-Safe Plan (Downloads at the end)
- Tasmanian Government coronavirus resources
- Victorian government promotional material – coronavirus (COVID-19)
- Western Australia COVID-19 coronavirus: Business tools and information
2. Employing new COVIDSafe-style technology on (or as) your printed materials
These films help provide a “microbe-free experience”. They can provide added protection in a range of situations.
We’ve noticed several antimicrobial products in recent months:
One, called SteriLam, inhibits the growth of microbes by up to 99.99%. It destroys bacteria, fungi and moulds, including antibiotic-resistance bacteria such as MRSA and VRE. They can provide consumers with a microbe-free assurance for at least ten years.
Suggested usage includes:
- medical-related products and communications,
- school materials,
- restaurant menus, and
- point of sale materials.
Another is an antimicrobial laminate called SafeTouch. It is part of the ImagePerfect range from Spandex. It delivers over 99.99% protection against the growth of a range of common bacteria, fungi and parasites. These include Escherichia coli (E. coli), Staphylococcus aureus (Golden Staph), Methicillin-resistant Staphylococcus aureus (MRSA), Salmonella, Listeria, Klebsiella pneumoniae (K. pneumoniae), Enterococcus faecalis (E. faecalis), Pseudomonas aeruginosa and Legionella pneumophila.
The antimicrobial agents are encapsulated in the film layer, not as a coating. This means the protective properties are preserved even with regular abrasive cleaning. This laminate offers guaranteed protection for three years.
Designed for interior applications including:
- on counters, desks and doors, and
- used for over-lamination of printed surfaces.
These laminates (films) added to your printed products can help make you more COVIDSafe. They can in some applications be use as a plain film (no need to be printed), as shown in the image above.
Printable anti-bacterial media
Another innovative new media is actually printable, not a laminate. Called Airpurity, it helps kill germs and remove odours. It absorbs odourous molecules and then decomposes them.
It is eco-friendly and anti-bacterial, meaning users can safely touch it. It tests for upwards of 1,000 touch points (can be 3-6 months depending on frequency). And without frequent touching, can work for air purification upwards of 12 months. It is certified and tested by FITI Testing and Research Institute.
When touched, it neutralises potential germs on the surface within one minute.
For example, it can be used this way for counter mats, door handles and railing. It can also be applied to part or all of a wall as pictured below (the adhesive is removable).
This media is available for wide-format printing. It is a thick, non-woven fabric with a canvas-like texture. It will adhere to any smooth surface. Airpurity Freetex® is available in pre-cut A4 and A3 sheets or as roll media. That means it is suitable for a wide range of signage and wall graphic applications.
- Hospitals, clinics and aged care centres,
- Public areas and shopping centres,
- Schools, kindergartens and colleges,
- Gyms and sporting clubs
- Hairdressers and salons,
- Retail and professional business offices,
- Hotels, spas and resorts,
- Cafes, supermarkets and restaurants,
- and much more.
So if you are looking at antimicrobial printing to help promote your COVIDSafe environment, these are a good starting point of extra ways you may not already know about.
Although it’s a bit technical, there’s an Airpurity overview video here (from the paper company who supply this product in Australia).
3. Using more recyclable products
Some of your printed materials may be safer in a “disposable” format. For example, swapping to a throw-away menu in a cafe. These can be printed on recycled paper, perhaps in a smaller format that usual, and cost very little per item.
We can work with you to find a low-cost solution that still fits within your usual corporate brand or style. There’s always another way of doing things that may make it more COVIDSafe!